The Home Depot is the largest retailer of home construction products and DIY renovation items in USA. In recent years, they had expanded their retail stores in Canada, Mexico, and China etc.
Their on-line shopping website homedepot.com offer over thousand types of product for customer to select. This website attracted at least 120 million visitors annually by 2008 (according to a Compete.com survey).
In 2009, The Internet Advertising Competition (IAC) Awards (www.advertisingcompetition.org/iac) by The Web Marketing Association announced Home Depot – Think in colour is one of the website with Best Retails Interactive application. In that website, the customer can choose different colours of plaint that “paste” on different parts of walls, window frames and wall boundaries. Also, there are sunny, rainy, sunset and night effects can show in the picture. After the customer selected suitable color, they can mark down the brand and colour number of paint, then send to their email or just purchase on their website.
The paint selection tools can give the customer a unique platform to test and evaluate various color combination on-screen before finalizing customer buying decision in store. The two main objectives of this site are:
- Increase brand awareness
As the customer will access to this site before purchase the paints, so The Home Depot can earn the brand awareness first, whatever the customer will purchase from them or not in future.
- Increase online transaction
Home Depot – Think in colour is part of the homedepot.com after the customer select suitable paint, they can purchase on their website directly.
Their on-line shopping website homedepot.com offer over thousand types of product for customer to select. This website attracted at least 120 million visitors annually by 2008 (according to a Compete.com survey).
In 2009, The Internet Advertising Competition (IAC) Awards (www.advertisingcompetition.org/iac) by The Web Marketing Association announced Home Depot – Think in colour is one of the website with Best Retails Interactive application. In that website, the customer can choose different colours of plaint that “paste” on different parts of walls, window frames and wall boundaries. Also, there are sunny, rainy, sunset and night effects can show in the picture. After the customer selected suitable color, they can mark down the brand and colour number of paint, then send to their email or just purchase on their website.
The paint selection tools can give the customer a unique platform to test and evaluate various color combination on-screen before finalizing customer buying decision in store. The two main objectives of this site are:
- Increase brand awareness
As the customer will access to this site before purchase the paints, so The Home Depot can earn the brand awareness first, whatever the customer will purchase from them or not in future.
- Increase online transaction
Home Depot – Think in colour is part of the homedepot.com after the customer select suitable paint, they can purchase on their website directly.
- Cross-selling
The website will advice other related DIY tools or accessories, then achieve for cross-selling purpose and increase the transaction on in on-line store.
The Internet Advertising Competition (IAC) Awards
http://www.advertisingcompetition.org/iac/
website of The Home Depot – Think in colour
http://www.homedepot.ca/thinkincolour
The Internet Advertising Competition (IAC) Awards
http://www.advertisingcompetition.org/iac/
website of The Home Depot – Think in colour
http://www.homedepot.ca/thinkincolour
--Keith Luk
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