Offline interactive advertising / Projection advertising

In recent year, you can see the interactive motion ads in MTR stations and shopping malls in Hong Kong. Now, this new technology is widely used in different exhibitions and trade fairs. Many customers avoid or ignore advertising even have a colorful and great design print ads on their front, but this projection system is unique and exciting way to create and send powerful message by way of advertising, brand re-enforcement and establishing corporate identity.

There are four main types projection ads, those can personalize by advertisers according to their requirements.

- Interactive floors
- Interactive windows
- Whispering windows
- Interactive tables


Interactive floors

This exciting interactive projection system uses optimized motion detection to change the underfoot display in real time as people walk, run or dance over it.

And let customers become a part of the projection and effortlessly interact with it.



Interactive floor by Reactrix Systems, Inc. - A Technology company in US


Interactive windows

The window allow the customer to interact with advertising media by simply just using fingertip to touch the glass and read digital catalogue, website browsing or even choose a mobile phone package while the store is closed.


Interactive window projects by Projection Advertising Ltd.


Whispering windows

This technology uses internally mounted actuators to turn entire window into a speaker. Intrigue customer with mysterious sounds and promotional messages. This window can combine with interactive windows which mention on above and turning the window into a full interactive multimedia center for the customers.


CNN News about Whispering windows


Interactive tables

Similar to interactive window, but this time is in table shape, It can also be change different location as advertiser want, such as permanently installed on the wall or as an integrated table top. It can use for create interactive information points in public spaces, interactive maps in theme parks, floor plans for venues and much more.



Interactive table by Panasonic

Interactive Projection of UK
http://www.interactiveprojection.co.uk/



--Keith Luk

Comments (0)

發佈留言