Interactive Advertising Tools

It is a little advertisement displayed on other popular websites, such as Yahoo, Hotmail, Online Forum and Facebook, etc. When you click the advertisement, you would be redirected to the advertiser’s homepage.

http://www.jshoppers.com/ch/cam_regist/index.html

Nowadays, banner advertisement provides an interactive advertising platform to convey the advertising message to their target audience. Most of banner advertisements are colorful or animated to catch the customer’s eye instead of a passive billboards just sitting in the background hoping to be read.

For the following example, we can see the interactive banner advertisement by the Cathy Pacific Airway Limited which placed on hotmail home page.

After clicking the website, you will be redirected to the hotmail account and you can subscribe the news about travel package or other promotional activities offered by Cathy Pacific Airway Limited.

We can see banner advertisement is one of the interactive advertising tools. By choosing which websites to place the banner ads, you can select the customer base that will view the advertisement, it provides an opportunity to the advertiser to reach their target audience and deliver the advertising message more effectively.

By the way, banner advertisement is initially judged primarily on the basis of click-through rate (CTR), which allows the advertiser to track the number of people click on their advertisement and enter their website through the banner, it is a good way to measure the effectiveness of the advertisement.