Over 7000 people participated in this roadshow.
"On Air":Photo inside.
"The advertisment":After they took the photoes, they could see their edited 3D face at the giant LED screen and sing the song-(open happiness)with "Joey Yung"
After they took the photoes, they type their email address for received the video.
Interactive Advertising is starting to come of age , to make the interactive advertising more effective, marketers use digtial technologies to apply the advertising campaign.
"Open Happiness" which is the theme of coca cola's global integrated marketing campaign since 2006 and offers a fun and exciting line up of activities.
In 2009, The Coca-Cola Company and Warner Music Group's Atlantic Records have come together to record and release a new song featuring some of the hottest acts from the worlds of rock, pop and hip hop. The song reflects the spirit of positivity, optimism and fun expressed in "Open Happiness," the new global integrated marketing campaign for brand Coca-Cola.
Hong Kong pop star Joey Yung who release a new version and performed in the new coca cola commercial. Coca Cola held a roadshow in Causeway Bay for about three weeks. There were the "Open Happiness" advertisements display at the large LED screen, and people can play a game which interactive bewteen the company and consumers, they can received a video. Through the game, coca cola can also collect the meaningful consumer data-(over 7000 accurate email).
Coca cola new campaign used as digtial media which combine online and offline communiation tools to promote their brand.
For further information, please visit: http://www.icoke.hk/
--Tasman Ng
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