Have you ever taken a picture of the lights at Piccadilly Circus?
McDonald's has recently launched a new interactive sign where passers-by can interact with images displayed on McDonald's giant LED screen, and visitors can take an interactive role at one of London's most photographed locations.
Piccadilly Circus is central to London’s identity with 1.1 million Londoners and tourists passing through each week.
All passers-by are attracted by the images displayed on screen, we saw people in the video taking picture with the display ad, and the McDonald logo is just subtly being displayed on the side of the screen.
This advertising is not merely getting public's attention, it has also successfully engage people's mind in a fun way, filling them with positive emotions. McDonald is appear again as a brand that stands for active lifestyles, family values and fun times.
--Sue Tse
McDonald's has recently launched a new interactive sign where passers-by can interact with images displayed on McDonald's giant LED screen, and visitors can take an interactive role at one of London's most photographed locations.
Piccadilly Circus is central to London’s identity with 1.1 million Londoners and tourists passing through each week.
All passers-by are attracted by the images displayed on screen, we saw people in the video taking picture with the display ad, and the McDonald logo is just subtly being displayed on the side of the screen.
This advertising is not merely getting public's attention, it has also successfully engage people's mind in a fun way, filling them with positive emotions. McDonald is appear again as a brand that stands for active lifestyles, family values and fun times.
--Sue Tse
Comments (0)
發佈留言