Did you have the experience to talk to a wall?
Jameson recently projected interactive advertising in urban city centers such as New York and Los Angels, to promote their brand and also have a little fun with advertising.
In this advertising, Jameson didn't mention their brand, they ingeniously made walls talk, as the messages portrayed on the wall of a building interacted with the public and pedestrian.
Jameson’s interactive advertising teaches us that we don’t necessarily need the high technology to create an effect to attack the public. Just being creative also can create a remarkable advertising or do the promotion with less money.
Why Hong Kong’s advertisers seldom use this method to create advertising?
It maybe Hong Kong people are very busy, they don’t have many time to talk to a wall~~
--Edith Cheung
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