What is in game advertising?? It is the hottest new trend in marketing, when people play the games on the internet, the advertisement can be viewed in the advgame.
Here is the common style to show client's brand and products in game advertising:
1. In game placement
2. In game item
For the following video ads, we can see the Playfish game, Word Challenge, with a Google AdSense for Games video ad delivered in between game play. The advertiser, Esurance this 15 second video ad as part of their "Quote, Buy, Print" campaign.
Here are some benefits from in-game advertising:
1. Repetition: Client's brand will appear before, within, between, or after game play, and achieve repetition purpose.
2. Drive your brand: In-game ads have been shown to drive brand familiarity and consideration by significant percentages.
3. Reach: Game is good way to promote client's brand toward the new generation. And the game can combine to social network and achieve viral marketing purpose.
4. User engagement: Third party research confirms online gamers don't mind in-game ads as long as they're relevant and conveniently placed.
5. Combine the advertising campaign in games with one in video: Build an integrated in -video and in-game campaign, adding unequaled opportunities for scale in the media which users are consuming.
By the way, in banner advertising, it is also common to see the in game advertising tool. For instance, the following banner advertisement by TOYOTA is used the game to draw the target audiences' attention.
http://www.tmspreview.com/webbys/
When your mouse touch the animated banner advertisment, you can play the simple and interesting “memory game,”. Compared to other static banner advertisement, it can arouse the audiences' attention through the advgame.
For more detail about the interactive banner advertising, please refer to our previous post about "interactive banner advertising".
--Iris Wong
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